Why We Joined Bon Appétit

Bon Appétit

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    New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
    www.bonappetit.com/story/sonia-chopra-looking-to-the-future
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    ABOUT BON APPÉTIT
    Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

    Why We Joined Bon Appétit

    تاریخ انتشار پیش 10 روز

    نظر

    1. Bon Appétit

      Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn

      1. aloof

        The bonappetit machine

      2. Nora

        lol

      3. shahnaz vatankhah

        Gross. We like Sohlae, Rick, Christina, and Priya, gaby and hunzi too dude. And we do care what goes on behind the scenes. Not everyone likes white washed content like u

      4. Brian Arrington

        I WANT THAT OLD THING BACK!!..

      5. Bering90

        NO

    2. Immanuel Arriaga

      Call me an optimist, call me an idiot, but this may be a step in the right direction. On one hand, after four months of no activity and doing the bare minimum of addressing the issue of racism and unequal pay at BA, this instead of a formal apology and address comes off as “Look at us! We have black friends!” It addresses the lack of representation yes, but not some of the many other ways BA is guilty of that. It still hasn’t addressed the whole sickness. But on the other hand, maybe this’ll serve as a good reset button to the company. We’ll see in time 🤷🏽‍♂️

    3. Jeremy bingwa

      hope you asshats actually look at the comments and realize people wont just forgive and forget your past issues (which you refuse to resolve) just because you hired new BIPOC

    4. Alex Paul

      Bring all Black People and People of colour just go get attention! This is like look we have Black People too !

    5. Native Civilian

      Bon appetit you're still going to the pits

    6. andrewrocks10

      Lmao yikes............

    7. aloof

      Horrible

    8. Max Bianco

      Jesus... U don't have to earn OUR respect... Your Companie has to acknowledge the fact it's (was) f-ing with that very "diversity" they try to picture in this video... It's a shame to see how "different" people are seen in this "very divers" State of America

    9. misa

      🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡

    10. Aisha Productionsss

      This is the worst way to handle this, all of the good employees are gone, bon appetite isn’t iconic anymore it’s trash, everybody un subscribe

    11. Josh .W

      It’s not the same, not watching bon appetit anymore fake af

    12. Gaspar

      Don't hate on the new guys They are trying their best

    13. Jose Reyes

      I regret giving out this view, but I needed to read these comments. This is incredibly disingenuous and just cringy overall. Completely wack.....

    14. Sivusek147

      Look at us we are so diverse

    15. ga acct

      y’all are better than this. every poc here. y’all deserve better.

    16. Aki - Lucky

      These poor people probably weren't even cared about by the white people on top and were hired for damage control of the company this is disturbing

    17. Aki - Lucky

      This is embarrassing and disturbing

    18. Renlish

      Look... it's a step in the right direction, but this wasn't the point. You missed the point by a long shot. The problem was the BA cooks who happened to be any other colour but beige weren't being paid properly. That's what needed addressing. I am all for cultural diversity and I love that there are more POC coming into the team but come on... This all has very "we have black friends" vibes about it and it's not really cool.

    19. Dominique Porchi

      So sorry to the new people, y’all are being duped lmfao

    20. Zai-ra_2k20

      How pathetically predictable.

    21. JuNGLe

      BA is clownin 😳 it’s too late guys

    22. F9

      And in the most obvious PR move ever... A leadership team of diversity hires was made in attempts to pull BA out of it's racially charged tailspin.

    23. LawlessDarkness

      Hilariously out of touch. Unsubbed

    24. createausernametrue

      Hey man at least they are doing something

    25. random channel

      Top 10 worst anime comebacks

    26. Andrew Rosado

      How much do you wanna bet that these new BIPOC are probably underpaid?

    27. Rachel S

      Unsubscribed. What a load

    28. Ben Cusack

      What a wildly obvious ploy!

    29. Michelle English

      Oh look, we replaced good people with annoying people.

    30. jesus saves anus

      Is it possible to retract a view?

    31. Hayley03

      “I want to ask uncomfortable questions” you mean like “why am I not getting paid?”

    32. 1822138

      All you clowns had to do was make a video acknowledging what you did wrong, apologizing, and presenting a plan to solve the issue. Also, why do the new members look so uncomfortable? Do they have a gun pointed at them by Conde Nast corporate goons? Did Adam do the Get Out surgery into one of them?

    33. hockeygirl1435

      Also it doesn't matter if Chris is the next video, he was part of the original team so why is it so important that he actually had a video lined up for the release

    34. hockeygirl1435

      Ok so they had an executive editorial and a editor in chief and yall are butthurt about everything that happened. At least they are trying to make things better. It doesn't matter what all of you think at least they are putting someone who is available to talk about their struggles in the forefront.

    35. foni646

      just give the minorities the whole channel! hahahaha i cant believe you guys decided to go with the decision the white men on the top decided absolutely tone deaf

    36. Gelo Aguilar

      BA proves they belong in IRvision by giving a standard youtuber apology. Doesn't address anything, isn't really an apology, and with no indication they will change after this

    37. illn0r

      They can bring in whatever token hires they want as most the people who left weren't worth the screen time, Claire's was the only one of value that's gone. I'll just stick to Chris, Andy and Brad in the mean time. Hopefully they got a nice juicy payday out of it for sticking around through it all.

    38. Jared Wagner

      Without Claire, I don't care. I'm done with BA. I joined because I liked Claire doing Gourmet Makes.

    39. Lucas

      Why did I join Bon Appetit? I don't understand equity pay yet

    40. Marisol Lopez

      This is outrageous, you failed so many people, you are terrible Bon Apetit. Deep down you could’ve handled this way better but you decided to replace the people who asked for respect and pay and pushed out this apology . You failed and you’re a terrible company. I cannot fathom how you handled this.

    41. Man of Rice

      I mean at least we got Marcus now

    42. James Nuernberg

      Here the thing about all the criticism below, you can call out someone for making mistakes, but if you don't allow them to find a path towards redemption, if every path they attempt gets met with equal criticism, them you stop being an "agent for good". To condemn without offering the chance for reconciliation is morally wrong.

    43. Diego Vega

      wait, so claire isn’t here???? she was the best

    44. Tim the Enchanter

      Ah yes, the classic "we made a mistake and we're gonna address it by not really addressing it"... nice one BA

    45. Almat Sailaukhan

      yikes

    46. Thysen B.

      Using colored people as a cover-up. It is 2020, and you thought us people with brains would not figure that out? Yikes...

    47. maev _

      so did sohla, priya, christina, and other poc editors get paid?? no ones answering the question. theyre accting like we'd forget

    48. maev _

      no because wtf is this.. you guys really couldve done better.

    49. Megan Mitchell

      Oh good , token brown people makes it all better...

    50. Areum

      As much as I'm up against the whole notion of this video, Dawn has some beautiful bone structure.

    51. Juan Mazon

      Is everyone getting paid is the REAL question here.. Y’all could have used the “why we joined” as an anecdote while they cooked.. Instead, this seems like a “we got new minorities” showcase.. Definitely lost a viewer because of everything, but this is officially the last view.. It is better to address the elephant in the room than to push it aside for another elephant to fit.. BOO Appétit is more like it..

    52. Brian Arrington

      So now everybody in black or brown face??.

    53. Lake Stephenson

      Oh honey, no, this is not taking accountability.

    54. Brian Arrington

      WHERE THE WHITE PEOPLE. AT??.

    55. Sienna Austin

      *lmao* the like to dislike ratio

    56. clorofemully

      "americans having a big conversation right now in terms of... identity and culture" YIKES "race" is the word youre looking for.... obviously identity and culture also play huge roles, but the omission of that word was deafening.

    57. queen bee

      Are we going to talk about what happened? or are we just going to pretend like nothing happened? Your staff had a protest. some of them are gone, because of the way you treated them...

    58. Tyler Cohen

      "Look we found new brown people!"

    59. Huey Long

      This is so painfully scripted. Shame on you guys. Just leave this platform and allow smaller channels to truly take the place of these mega-corporations.

    60. Drew Beasley

      Seeing a lot of white comment on here, voicing their opinions for POC. Any poc on here have anything to say about this statement BA has made?

    61. Narindra

      Omg

    62. The flying dutchman

      If you want diversity, then this isn't enough... where are the various asian people? Aborigines, etc. If you want quality, then this isn't enough... I've heard nothing original, it's just generic progressive stuff bedroom feminist could come up with it.

    63. TheFuronghua

      What about hiring some Asians? This damage control is wrong on all levels....unsubscribed

    64. Hannah Miller

      so we just aren’t going to talk about the issues with Condé Nast and you’re going to hire all POC? the vibe is “but i have black friends”

    65. tomr200199

      I wonder when white people will be allowed to have jobs again.

    66. Dustin Douglas

      Bon Appétit could have just stayed away instead of doing this

    67. Adelia Belle

      This is a joke right?

    68. Rose Ann Palacay

      Oh so you hired colored ppl now and put them as your intro to your new venture after all that backlash? Stupid

    69. Logan Wilcox

      Finally, I have found a place where I can get and a decent enchilada recipe AND a lecture on cultural appropriation.

    70. Mono Hassan

      Lol BA? More like BS. The most knockoff thing I’ve ever seen 😂

    71. Charlie Irizarry

      This isn’t a good look BA 😬😬😬 (IE forced diversity to fix their image)

    72. r w

      ✨ WOW TOKEN DIVERSITY ✨

    73. Bradlee297

      This ain't it

    74. Night Angel

      I love Samuelsson, but this ain't it. Completely forgot that I was still subscribed. I'm sorry, but I'm out.

    75. Matthew Luck

      BA is highlighting black food creators but is missing the mark on addressing any issues they have faced. Seeing POC leadership is wonderful but it isn't telling the viewer what is changing because of it. People are going to complain no matter what but the biggest issue is: What are your steps to actually remedy the issues of BA and Conde Nast?

    76. Emmanuel Hp

      Slow down a little bit Sonia, i had to put you in .75 speed

    77. Justin Caruthers

      Actually address the problem directly. Talk about the employees you robbed. Bring them on, let them say their piece, and address the actual problems. Just having some vague discussion about race doesn't address anything, or reflect any lessons learned by everyone in charge. I'm so disappointed. I held out to see where this would go, but I'm just unfollowing.

    78. Cooking The Web

      Money!!

    79. Abby Reeves

      I'm just here to read the comments 😂🍿 (hands down this is worse than any other youtuber "apology" video)

    80. Seyar Esmati

      yeah you joined because of the color of your skin, i mean no doubt they are capable but come on

    81. S J

      I feel like that this living proof of that Black girl who wrote “Anything is possible if you sound white on the phone.” for her yearbook quote 😂.

    82. Jorge Méndez

      This is a step in the right direction

    83. Ali Bentz

      Disappointed. This gives off diversity hire vibes.

    84. CreativeYousername

      *Everyone dislikes this*

    85. anthony kinkle

      So gross, where's Brad!!!!

    86. DrakeTain

      I couldn’t care less about these new people.

    87. flungoutofspace

      when we said BA test kitchen was like The Office, we didn't mean season 8

    88. Sarah Hagedorn

      So cringe. Raise your hand if you're so busy watching Sohla with Babish that it wasn't until now that you realized there are new BA videos...

    89. Shavawn Winston

      You want brown people you got it. BA had some diversity but wasn’t the problem that they weren’t being paid an featured equally?

    90. luke w

      I feel sorry for these people actually. no offense to anyone but it just seems like they’re here to make a point and it doesn’t have anything to do with ba

    91. BeepBeepBoopBoop FC

      Cmon, Marcus. You’re better than this. You cannot possibly take this bait after owning a highly successful restaurant...

    92. Amanda Simonds

      Nooooo bon appetit, noooooo

    93. Lin Lovecraft

      Oooh this is bad bad bad bad you were diverse you already a great team that we love so much. Please bring them back they were part of you they were your face and your soul. You are doing me wrong.

    94. 𝓶𝓮𝓸𝔀

      Bon Appetit’s channel lost 40 thousand subs the day this was uploaded. They’ve lost 80k in the subsequent week. They’re on track to lose a million in a year.

    95. John Duffy - Arkeksejes

      The woman who we all love, Chris, Brad, the woman who was the kitchen manager, and the guy who was nice with the red hair and beard who tasted the woman who we all love’s food all carried the channel

    96. Declan Kelly

      I feel like this video is trying to push the fact that they have hired new brown staff. They had a good mix in the cast already just needed to treat them better and they would still be around.

    97. Lynnae Brown

      Eeek! Nooooooo, not the "I have Black friends now" trope?!

    98. Tyler

      Literally all they had to do was preface this new content with a "We are sorry and here's our plan of action in bettering ourselves" video featuring everyone.

    99. MrWhite

      I love you, Bon Appetit. I really do. This, however, is inexcusable. You chose to behave poorly, and when finally called out on it, this is your response? I don't want to see this. If you actually admit your wrongdoing and be honest with your viewers, I might come back, but I'm unsubscribing for now.

    100. Amy Taylor

      I'm so confused. What happened? I don't follow BA, but enjoyed seeing the previous content. What happened the the other people? Are they not working at BA anymore?